Metaverse

Discover the profitable business opportunities with the metaverse x Web3

In Decoding the Metaverse, Adobe Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.
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Speaker

50+ million keynote impressions.

Chris is a top ranked international keynote speaker, his sessions have been reported around the world, including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail, Euro News, and Wall Street Journal.

50+ million keynote impressions.

Chris is a top ranked international keynote speaker, his sessions have been reported around the world, including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail, Euro News, and Wall Street Journal.

Chris has spoken around the world at the leading thought leadership conferences and businesses such as Apple, Microsoft, Meta, CES, SXSW, Adobe MAX, Social Media Week, Dublin Tech Summit, Irish Parliament, Cyprus Reflect Fest, London Book Fair, MAD Stars South Korea, Association of National Advertisers, Columbia University, Wonderland AI, WebXR, Swiss Cognitive, Social Media Day, The Conference Board, Advertising Week, Seattle Interactive, CUTI Uruguay

Chris is an ten-time Cannes Lions speaker: In 2020 Chris delivered a Lions Live session on Generative Experience Design. In 2019, he spoke with IBM on the future of Computational Creativity. In 2018, he co-presented with Microsoft on the role of Human + Machine. In 2017, Chris spoke at Cannes Innovation about AI Enhanced Creativity. For Cannes Lions Health, Chris co-chaired with Google for the keynote on mobile marketing. And shared the main stage with Kim Kardashian at Lions, speaking on mobile gaming.


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Chris is a leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity.

Chris and his work has been featured by more than 100 global media outlets, including the Wall Street Journal, The Economist, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, NYPost, Business Insider... and profiled by Google, McKinsey and Wharton in their marketing of the future book. Topics including the Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, AR/VR, 3D, Generative AI, Automation, Spacial Computing, Virtual worlds, Multiplyer gaming and Computational Creativity. Chris serves on The Board of Directors for the Association of National Advertisers NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders. Chris is a best-selling author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. And has written the book Decoding the Metaverse: Expand Your Business Using Web3.

Chris has helped grow some of the biggest brands on the planet.