Discover the profitable business opportunities with the metaverse x Web3

In Decoding the Metaverse, Adobe Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse.

The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.

Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.

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50+ million keynote impressions.

Chris is a top ranked international keynote speaker, his sessions have been reported around the world, including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail, Euro News, and Wall Street Journal.

50+ million keynote impressions.

Chris is a top ranked international keynote speaker, his sessions have been reported around the world, including Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail, Euro News, and Wall Street Journal.

Chris has spoken around the world at the leading thought leadership conferences and businesses such as Apple, Microsoft, Meta, CES, SXSW, Adobe MAX, Social Media Week, Dublin Tech Summit, Irish Parliament, Cyprus Reflect Fest, London Book Fair, MAD Stars South Korea, Association of National Advertisers, Columbia University, Wonderland AI, WebXR, Swiss Cognitive, Social Media Day, The Conference Board, Advertising Week, Seattle Interactive, CUTI Uruguay

Chris is an ten-time Cannes Lions speaker: In 2020 Chris delivered a Lions Live session on Generative Experience Design. In 2019, he spoke with IBM on the future of Computational Creativity. In 2018, he co-presented with Microsoft on the role of Human + Machine. In 2017, Chris spoke at Cannes Innovation about AI Enhanced Creativity. For Cannes Lions Health, Chris co-chaired with Google for the keynote on mobile marketing. And shared the main stage with Kim Kardashian at Lions, speaking on mobile gaming.

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Chris is a leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity.

Chris and his work has been featured by more than 100 global media outlets, including the Wall Street Journal, The Economist, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign,, NYPost, Business Insider... and profiled by Google, McKinsey and Wharton in their marketing of the future book. Topics including the Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, AR/VR, 3D, Generative AI, Automation, Spacial Computing, Virtual worlds, Multiplyer gaming and Computational Creativity. Chris serves on The Board of Directors for the Association of National Advertisers NY (ANA) and The Consumer Technology Association (CTA) Board of Industry Leaders. Chris is a best-selling author of the award-winning book Superhuman Innovation, the world’s first book co-authored by AI about AI. And has written the book Decoding the Metaverse: Expand Your Business Using Web3.

Awards & Judging


Cannes Lions
Mobile World Congress
WEB Awards
Global Awards
Mobile Marketing Smarties
Drum Dream Awards
WPP Cream Awards
Marketing on Mobile Awards
One Show
London International Advertising
Digital Crusader of the Year Awards
Boldest Digital Influencer Award
Hermes Creative Award
Communication Art
New York Festivals
Digital Health Awards
PM360 Pharma Choice
Drum Do-It- Day
Drum Mobile Awards
PM360 Innnovation
PM360 Trailblazer awards
RXClub Awards


Cannes Lions Healthcare Judge
Cannes Lions B2B Judge
Mobile Marketing Smarties Judge
WEB Awards Judge
Mobile World Congress Judge
Global Awards Grand Judge
London International Advertising Judge
MAD Stars Judge
CES Innovation Judge
The Drum B2b Awards Judge
LLB Imortal awards Judge
Impact awards Judge
Webxr awards Judge
Social Media Stars Judge
B2B Marketing Elevation Judge
AME Awards Judge
ANA B2B Judge
The Drum Chip Shop Awards Judge
GSMA GLOMO Awards Judge
Digital Health Influencer awards Judge

Chris has helped grow some of the biggest brands on the planet.